hi illustration

I'm Bety, a designer with experience crafting concepts, digital experiences and leading creative teams through UX/UI, and Branding projects.

Certifications

google logocolectivo 23 logocalifornia institute of the arts logoplatzi logo

MY WORK

Fitness experience to go

User Experience - User Interface - Motion Design

Transforming a basic fitness app into a dynamic platform that tripled its user base in just one year.

300%

More users in the 1st year

+50

Countries with active users

Case Study

7 min read

maxpro mobile app screens

Organic Web Design

Photo & Video - User experience - User Interface - CMS Build

Building a standout digital presence from the ground up for a fast-growing organic consulting startup.

35%

Visitors increase during 1st year

25%

Simplified sales process

Case Study

3 min read

agricola jaled website screen

Appointment Calendar System

Product Strategy - User experience - User Interface

Intuitive, efficient tool to streamline appointment scheduling for small and medium-sized businesses and their customers.

3 months

Market-ready demo

Case Study

3 min read

joeco mobile app screens

Just For Rockstars

User experience - User Interface - Responsiveness

Mobile tool designed for musicians to seamlessly manage setlists during live performances.

Project

Case study coming soon

joeco mobile app screens

New Brand, New Personality

Brand Redesign - Concept - Visual Identity

An urgent redesign to stay relevant in the post-pandemic tech boom.

Project

Case study coming soon

sahuaro labs stickers