I'm Bety

Innovative UX/UI Designer
Passionate Traveler
Dog Lover

Quick summary

I'm a UX/UI designer with nearly 10 years of experience in diverse fields—UI/UX, web design, graphic design, branding, social media and teaching—I’ve had the privilege of leading a design department in a tech company, where I managed to run complex, end-to-end projects. This role allowed me to collaborate with cross-functional teams to build solutions where we prioritized the business goals and user experience at the heart of every decision.

I also enjoy puzzles and photography, they are a great way for me to relax and appreciate beauty in the little things.

Contributions

• Product design teacher at Instituto Tecnológico de Sonora (2020 - 2022)
• Panelist at Design Week (Instituto Tecnológico de Sonora)
• Awarded entrepreneur of the year (2016)
• Entrepreneur and coach at Startup Weekend
• Inktober organizer (2019)

Methodology

My design process is very adaptable, shaped by the unique needs of each project. I prioritize flexibility to align the approach to the evolving requirements. Whether it is Design Thinking, Lean, Agile, or other methodology, I can work with a specific framework when requested by the client or team. However, most projects have required for me to be flexible and use a hybrid methodology to achieve the best outcomes.
Below is an example of one of the most common methodology I've follow for projects.

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Where am I?

Curiosity drives me forward.
I love learning from new people, exploring different cultures, and embracing challenges the push my beyond my comfort zone.
I've had the opportunity to visit several countries and collaborate with talented people from different cultures. Each experience has taught me and pushed me to grow both professionally and personally as well as sharpened my ability to adapt, innovate, and connect on a deeper level.

That's why I'm looking for new opportunities where I can contribute my experience while continuing to learn and evolve.

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Hard Skills

• UX Research
• Information Architecture
• Wireframing
• Prototyping
• Visual design
• HTML/CSS (basic)
• 2D Animation

Soft Skills

• Problem-solving
• Empathy
• Detail oriented
• Adaptability
• Communication
• Team worker
• Time management
• Analytical

Tools

• Figma
• Adobe XD
• Illustrator
• Photoshop
• After Effects
• Premiere
• Miro / Mural
• WordPress
• Webflow

Courses & Certifications

colectivo_23_certification

Product Design

Colectivo 23  / 2024

Research & Insights - Business Models - Prototyping - Product Feasibility   - Storytelling

google_certification

Foundations of User Experience (UX) Design

Google  / 2021

User Centered Design - Design Process - Sprint Model

calarts_certification

Visual Elements of User Interface Design

California Institute of the Arts / 2020

User Interface Design - User Experience - Graphic Design

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FrontEnd Architecture

Platzi  / 2020

GitHub - Responsive Design - Web Development (HTML & CSS) - Animations

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Team Leadership

Platzi  / 2019

Self-leadership - Strategy & Planning - Communication - Team Management