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Appointment calendar system

Designing an intuitive, efficient tool to streamline appointment scheduling for small and medium-sized businesses and their customers.

Overview

Reserva guru is a smart scheduling system and landing page creator to simplify appointment management for small and medium-sized businesses offering recurring services.

By following an Agile methodology and working closely with development and sales teams, we delivered a responsive, intuitive and user-friendly platform in just 3 months.

Results

• Market-ready stable demo product in 3 months.

Role

UX Lead / Designer

Activities

- UX research and analysis
- Define strategic plans with stakeholders
- Led design team through design process
- Coach Jr designers
- Prepare and present prototypes
- Design and final layout QA


2022

Background

During the pandemic, digital adoption surged—even among those resistant to it. As tech became essential, users embraced its convenience, creating a lasting demand for smarter business-customer interactions.

Existing scheduling tools were too complex and confusing for our target users (30–60 years old), most of them non-tech people and too costly for businesses needing only core features. Reserva Guru was born to bridge this gap—offering a simple, intuitive, and affordable appointment management system integrated to our landing page creator.

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Product Owner Comments

"Congrats team! You did an amazing job. I'm very proud of what we accomplished together!"

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Conclusion

An Agile project always comes with challenges, but as a designer, what drives me is understanding how a product can truly improve people’s lives. That’s what fuels my motivation and commitment—not just to do my best work, but to inspire my team so we can create something meaningful together. That's exactly what happened with Reserva Guru.