From 2020 to 2024, I led the design evolution of the MAXPRO mobile app, complementing their portable fitness device experience.
I had the opportunity to collaborate with developers, marketers, and the CEO, to craft a seamless, user-centered digital experience to engage and deleite MAXPRO users.
This role demanded a blend of user-centered design, technical insight, and business alignment, allowing me to develop my design and management abilities in a holistic way.
UX Lead / Designer
- Collaborate with product owner and development team to define action plan
- Lead design team
- Coach Jr designers
- Quality assurance
- Make sure to meet deadlines
- Prepare presentations and prototypes
While development team was migrating this app from IONIC to React Native a design improvement was urgent. The company aspired to establish itself as a leader in the fitness industry, but the app’s initial state lacked the depth and engagement to support that vision.
By then, the features where very basic
- No dedicated home screen
- Simple list of exercises
- Basic timer
- Rough results screen
There were a lot of opportunities for a growing market app in 2020, such as fitness.
Those opportunities mixed with a user centered approach where traduced into:
User-centric goals
- Engage
- Motivate
- Reward
New sections introduced
To achieve these goals, we expanded the app’s functionality with carefully designed features:
- An attractive home screen to welcome users.
- Classes to provide guided, structured workouts.
- Live leaderboard to fuel friendly competition.
- Detailed results to showcase progress with clarity.
- A custom workout builder for personalized routines.
- Freestyle mode (Detroit Dash) for creative workouts.
- Wellness section to support holistic health.
- Profile section to set up preferences.
A high detailed performance freestyle screen, ment to motivate amateurs enthusiasts as well as professional athletes to keep track of their workout and challenge themselves.
This was honestly one of the most visually challenging parts of this app by combining a lot of information in one single screen and make it easy to understand, ease to see, inspiring and adaptable for diverse personas.
The basis of a good, entertaining and motivating workout where founded and working well, now the company needed to give one more step, and this was create a community.
Why? Because fitness is not just about individual progress—it’s about shared experiences.
Research and users feedback revealed that people thrive when they can share their journey, find encouragement, and celebrate milestones with others.
This social layer is build with
- Social feed with latest posts from community
- Social posts to share workout results, awards, photos, etc.
- Interactions such as comments and reactions to celebrate others.
- Friends & followers to build meaningful connections.
- In-app chat to stay connected with others.
